Lead Data Analysis Review
March 25, 2025

Lead Data Analysis Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics to conduct analysis on customer interactions on our website and app. It enables us to quickly find the insights we are looking for and develop reports that assist us in determining the impact of different customer flows. Best of all, we an easily share these reports with different business groups.

Pros

  • Customer visits
  • Customer pathing through the website or app
  • Conversion rates

Cons

  • More intuitive assistance using features
  • Documentation on interactions with BI tools like PowerBI and Tableau
  • AI assistance in creating new views
  • From an analytics perspective, it has proved to be a valuable tool for quickly developing reports
  • It has the ability to get very granular into the data
Our department has come to rely on Adobe Analytics as an important tool in our analytics toolbox.
We use it for providing information and insights to both business owners and decision makers. Its flexibility has made it an important asset for communicating usage and traffic data.
It it very intuitive for using basic and moderate-level views and features.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Adobe Analytics is excellent for seeing where customers come from and where they go when going through a flow on our website.

Adobe Analytics Feature Ratings

Traffic Reporting
10
Lead Conversion Tracking
8
Behavior Analysis
9
Bounce Rate Measurement
9
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
10
Referral Source Tracking
8
Customizable Dashboards
9

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