Adobe Analytics
March 24, 2025

Adobe Analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

In our organization, we use Adobe Analytics for Visitor behaviour and campaign tracking. Track customer journeys and digital marketing programs across various web properties.

Pros

  • Workspaces
  • Session based analytics
  • Custom events

Cons

  • Click stream events
  • Impression tracking
  • Limits on list variables
  • Visibility into visitors
  • Marketing traffic quality
  • Journey flows
Few true competitors in space
Individual rrsids per site. One global roll up rrsid
One of most powerful visualization platforms for web analytics data
Better visualization platform but cost per api call makes it more expensive for complex tracking.

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Session based tracking with conversion events. Not suited for event streaming or real time data pipelines

Adobe Analytics Feature Ratings

Web Analytics
8.5
Traffic Reporting
9
Lead Conversion Tracking
9
Behavior Analysis
9
Bounce Rate Measurement
7
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
8
Reporting in real-time
6
Referral Source Tracking
7
Customizable Dashboards
10

Using Adobe Analytics

Few true competitors in space

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