Review of Adobe Analytics
March 25, 2025

Review of Adobe Analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Uses:
Analysis of Web and Mobile App Data to understand customer behaviour onsite and make business decisions based on the data driven analyses
Creating historical audiences for use in other Adobe products
Definition of segments to understand user behaviour and conduct UX improvements

Pros

  • Segments
  • Customer Journey Analysis
  • Cross-domain analysis

Cons

  • Training resources for stakeholders to improve Adobe Analytics usage
  • Improved marketing
  • Improved user engagement
A good tool for overall web analytics measurement and insights
Performance of insurance products across different domains
User behaviour on web experiences
User experience on mobile app experiences
Easy to use and create different reporting from panels

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Adobe Analytics is well-suited to understand user behaviour in websites.
Would like to see more data on personalisation tests conducted on Target.

Adobe Analytics Feature Ratings

Web Analytics
7.0
Traffic Reporting
7
Lead Conversion Tracking
7
Behavior Analysis
9
Bounce Rate Measurement
3
Device and Browser Reporting
8
Pageview Tracking
8
Event Tracking
8
Reporting in real-time
6
Referral Source Tracking
6
Customizable Dashboards
8

Comments

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