Item: Adobe Analytics
Rating: 10
Author: Verified User

Overall Satisfaction with Adobe Analytics

Use Cases and Deployment Scope

Adobe Analytics enables our enterprise to make data informed decisions which power our global team to invest more strategically in our growth areas.

Pros and Cons

Pros

Customization
Data ownership
Integration
Enterprise architecture

Cons

Implementation guide like the one written for CJA
Training documentation on calculated metrics and practical use cases

Likelihood to Renew

Adobe Analytics is superior to any other product I've seen in the market.

Adobe Analytics brings all your digital data to one place, making it easy to customize and interpret different reports. Please describe how and why you configure Adobe Analytics reports for your business.

To answer business questions of global stakeholders.

Usability

Great user experience with regular surveys of new features to inform iterations.

Key Insights

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Adobe Analytics can answer from basic to advanced website performance. I would love the product to have heat mapping capabilities, A/B testing within the AEM page (think of a journey canvas type visualization of dragging/dropping), would also love more CJA capabilities built into Adobe Analytics because I know we won't upgrade to CJA in the next 1-2 years but it's certainly motivating to make the switch asap.

Adobe Analytics Feature Ratings

Comments

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Adobe Analytics proves value