Adobe Analytics is Foundational but requires more
March 26, 2025

Adobe Analytics is Foundational but requires more

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Source of truth for web data

Pros

  • Tracking data
  • Ability to segment data
  • Explore performance of different segments

Cons

  • Greater flexibility in visualizations
  • More insights
  • Better UI/UX
  • It informs our digital strategy
  • It is our source of truth in developing our commercial goals
  • Enables us to track performance and identify areas of opportunity
It's not my business decision. It is foundational to our work but it does not offer an optimized experience for what we need. We need to layer with additional products or third party programs to get what we need.
In addition to the master brand, we have 100+ properties, different lines of business and additional brand pages which enable us to track performance. Some are revenue generating whereas others are more upper funnel. All are key to running our business.
I am digitally savvy but it's not the easiest to use. I observe some of our colleagues who really struggle bc they are not comfortable with the complexity.

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

No

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Some of the dashboards are clunky and slow so I find it easier to export data and work within Excel.

Adobe Analytics Feature Ratings

Web Analytics
6.9
Traffic Reporting
7
Lead Conversion Tracking
5
Behavior Analysis
4
Bounce Rate Measurement
7
Device and Browser Reporting
7
Pageview Tracking
9
Event Tracking
9
Reporting in real-time
7
Referral Source Tracking
7
Customizable Dashboards
7

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