Adobe Analytics User
Updated March 26, 2025

Adobe Analytics User

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Use it to create reports for products. Heavy usage on workspace and report builder to automate daily reporting for executive and working teams that consists of product managers, engineers, editors, and corporate strategy members.

Pros

  • Good at tagging complex products with articles, videos, streaming long form, highlights, notifications, etc
  • Connecting data in excel with report builder
  • Workspace visualizations especially flow chart and calculated metrics

Cons

  • Adobe report builder very buggy
  • Lots of implementation bugs that are hard to catch
  • Cross platform implementation and data connecting
  • Measure performance or products and prioritization of features
  • Used in PR to show number 1 positioning in the market
Not many other options for such a complicated product
Implementation errors are common
Adobe is more sophisticated and customizable but Google UI is a lot cleaner and nice that it connects with Gmail data so you can see demo of people going to your site/app.

Do you think Adobe Analytics delivers good value for the price?

No

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

If its a simple product with not too many features and if you need to integrated with marketing technology.

Adobe Analytics Feature Ratings

Traffic Reporting
8
Lead Conversion Tracking
Not Rated
Behavior Analysis
6
Bounce Rate Measurement
8
Device and Browser Reporting
8
Pageview Tracking
7
Event Tracking
3
Reporting in real-time
5
Referral Source Tracking
4
Customizable Dashboards
5

Using Adobe Analytics

Not many other options for such a complicated product

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