Top Grade Enterprise Analytics
August 12, 2025

Top Grade Enterprise Analytics

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics to analyze web traffic, marketing channels and Ad cloud performance spend.

We are also use Adobe Analytics to measure our A/B tests and understand our personalization efforts.

I have reporting requirements for scorecards, periodic updates through emails or dashboards. I also schedule automated reports for specific use cases to the concerned stakeholders.

Pros

  • Web Traffic Data
  • Marketing Channel Attribution
  • Automated Dashboards

Cons

  • More flexibility with the date filters
  • Enhanced mobile attribution to Play/App Store
  • Improved site traffic by 15% Y-o-Y
  • Increased Return visitor rate - 20%
  • Increased tool engagement by 15%
As mentioned earlier, it is a very evolved tool that has a very high adoption rate. It is very matured from how we have been using it. There seems to be no reason for us to make a change at this point. We will renew our contract with Adobe Analytics.
Our business leaders need numbers and metrics in order to make decisions. It may not be possible for these leaders/stakeholders to do so on their own. In order to make the key business metrics and KPI's available in an easily consumable format, we build reports and dashboards from Adobe Analytics.
Adobe Analytics is a very intuitive and easy to use tool. It is a tool that beginners can start to use. There is also plenty of easy to use manuals and guides provided by Adobe as well the experience league training videos which are very helpful for all kinds of users.
  • Google Analytics
Adobe Analytics is a more advanced tool which is used for complex business needs and it does require a lot of setup from the backend. However, when compared to tools like Google Analytics, it is significantly better with customization, personalization and attribution. It is also very flexible to work cohesively with other Adobe tools making it an easy choice for most use cases.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Adobe Analytics will suit most scenarios and most large businesses that operate at a scale. It is a very matured and evolved tool when compared to its competitors.

It is steep in terms of pricing and will be a bit of an entry barrier to companies that would love a quality analytics platform but may not have the financial resources to afford it.

Adobe Analytics Feature Ratings

Web Analytics
8.4
Traffic Reporting
9
Lead Conversion Tracking
9
Behavior Analysis
8
Bounce Rate Measurement
6
Device and Browser Reporting
8
Pageview Tracking
8
Event Tracking
10
Reporting in real-time
9
Referral Source Tracking
10
Customizable Dashboards
7

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