Elegant Analysis of Customer Behavior.
December 11, 2025

Elegant Analysis of Customer Behavior.

Russell Carter | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics is an excellent solution for gathering actionable insights into customer behavior. Adobe Analytics is a reliable partner for making agile decisions purely based on customer interactions with newly launched products and their after-sales performance. It has assisted us in making changes to product rollout, should we make mistakes.

Pros

  • Actionable Insights.
  • Data analysis.
  • Customer behavior.
  • Behavior analysis.

Cons

  • The item menus should be more customizable according to daily needs.
  • Some improvements to UI/UX.
  • Adobe Analytics has resulted in increased profitability.
Adobe Analytics has completely changed the way we observe customer behavior and is thus very likely to renew its contract in the future.
Adobe Analytics-generated personalized reports contain detailed information about how customers interacted with the product and various other parameters essential for decision-making.
In a nutshell, Adobe Analytics has resulted in product improvement based on customer feedback and suggestions.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Adobe Analytics is brilliantly crafted for data analysis of the customer journey. Its multi-channel analysis ensures that we do not miss out on any of the analytical parameters. Adobe Analytics comes with a personalized reportage that ensures that only the data is displayed that is needed, excluding the irrelevant ones.

Adobe Analytics Feature Ratings

Web Analytics
8.8
Traffic Reporting
8
Lead Conversion Tracking
9
Behavior Analysis
10
Bounce Rate Measurement
Not Rated
Device and Browser Reporting
10
Pageview Tracking
8
Event Tracking
8
Reporting in real-time
9
Referral Source Tracking
Not Rated
Customizable Dashboards
8

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