Adobe Audience Manager: A solid digital marketing solution
September 18, 2020

Adobe Audience Manager: A solid digital marketing solution

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Audience Manager

It is being used for setting the audience for digital marketing campaigns including paid search, social, and display campaigns. It is mainly used by the Digital Advertising Team. It is helping us to build more targeted campaigns with better precision.

Pros

  • Advanced geo targeting
  • Interest-based targeting
  • Precision targeting

Cons

  • It could integrate for more 3rd party data.
  • It could improve user interfaces.
  • It could have a lower price when bundled with Adobe Analytics.
  • It is helping with better targeting for our ad campaigns.
  • It is helping build ad performance dashboards.
  • It is helping to find new audiences.
Adobe Audience Manager is more sophisticated than Google Ad Manager, and it is mainly for enterprise-level audience management. Also, it is integrating well with Adobe Analytics, which we use for digital analytics. Google Ad Manager is more for small and mid-size companies, so it does not provide enough scale for us.
I think customer support is pretty solid. We have dedicated Adobe account managers and their reps are getting back to us pretty fast. Also, their technical support documentation is well written.
Its overall usability is pretty solid. If you have used Adobe Analytics for your digital campaigns, you can easily get acquainted with its user interface.

Do you think Adobe Audience Manager delivers good value for the price?

Yes

Are you happy with Adobe Audience Manager's feature set?

Yes

Did Adobe Audience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Audience Manager go as expected?

Yes

Would you buy Adobe Audience Manager again?

Yes

It is well suited for managing audiences for Digital campaigns such as paid search and paid social. It is less appropriate if you already have a very well-performing audience list in-house.

Adobe Audience Manager Feature Ratings

6.3
Collection of first-party data
8
Collection of third-party data
6
Access to Third-party Data Providers
5
7.3
Audience taxonomy
7
Tag Management
7
Data Analysis Dashboard
8
7.0
Data Transfer
7
DSP integration
7
7.5
Campaign Analytics
7
Audience Analytics
8

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