Adobe Audience Manager: A solid digital marketing solution
September 18, 2020
Adobe Audience Manager: A solid digital marketing solution
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Audience Manager
It is being used for setting the audience for digital marketing campaigns including paid search, social, and display campaigns. It is mainly used by the Digital Advertising Team. It is helping us to build more targeted campaigns with better precision.
- Advanced geo targeting
- Interest-based targeting
- Precision targeting
- It could integrate for more 3rd party data.
- It could improve user interfaces.
- It could have a lower price when bundled with Adobe Analytics.
- It is helping with better targeting for our ad campaigns.
- It is helping build ad performance dashboards.
- It is helping to find new audiences.
Adobe Audience Manager is more sophisticated than Google Ad Manager, and it is mainly for enterprise-level audience management. Also, it is integrating well with Adobe Analytics, which we use for digital analytics. Google Ad Manager is more for small and mid-size companies, so it does not provide enough scale for us.
Do you think Adobe Audience Manager delivers good value for the price?
Yes
Are you happy with Adobe Audience Manager's feature set?
Yes
Did Adobe Audience Manager live up to sales and marketing promises?
Yes
Did implementation of Adobe Audience Manager go as expected?
Yes
Would you buy Adobe Audience Manager again?
Yes