Adobe Campaign - The marketing-developers' play-dough.
April 10, 2019

Adobe Campaign - The marketing-developers' play-dough.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – On-Premise

Modules Used

  • Landing pages

Overall Satisfaction with Adobe Campaign

Adobe Campaign Classic is our central hub for marketing execution. We use it for email, landing pages, API endpoints, and subscription management.
  • You can build anything you dream up.
  • It allows for basic business users, or you can get way down into the code.
  • You only build what you need.
  • Though you can build anything, sometimes you should not take on such an endeavor.
  • The base functionality is there, so plug and play options are limited. You have to build it from scratch.
  • No future facing calendar.
Adobe Campaign lets you customize the tool to your needs. These other platforms only provide the basics. Adobe gives you the power to integrate how you want to.
It can segment data very well, and process millions of emails quickly. All the internal and external API's are built for Vanilla JS.

Adobe Campaign Feature Ratings

WYSIWYG email editor
5
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Calendaring
5
Dashboards
7
Standard reports
8
Custom reports
9
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
4
Integration with Microsoft Dynamics CRM
4