An amazing tool for creating and managing campaigns
April 20, 2019
An amazing tool for creating and managing campaigns
Score 9 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Landing pages
Overall Satisfaction with Adobe Campaign
We use Adobe Campaign across our entire organization for landing pages, email, and several other personalization initiatives.
- Mobile support is unparalleled and it's allowing us to innovate at a rapid pace.
- Running multiple campaigns with variability can be difficult, but AC makes it incredibly easy to manage.
- It has allowed us to connect more closely with our customers on a one-to-one basis which we've been unable to do before this tool.
- There is SO much packed into the software that it can be daunting to learn. Would love a tiny bit of simplification.
- Pricing can get pretty high, but then again, we use most of the Marketing Cloud tools for our teams.
It has the market cornered on creative collaboration and marketing integrations. There are no other enterprise services that can do what Adobe can do.