A great tool, except for the UI
June 02, 2021
A great tool, except for the UI

Score 7 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hosted by Adobe
Modules Used
- Message Center
- Offers/Interaction Management
- Transactional Messages
Overall Satisfaction with Adobe Campaign
Adobe Campaign is a perfect solution to manage all the parts in a project which relate with the interaction with potential customers and already clients. I used the platform a lot in the past year and the ease to use makes it perfect for a vast audience and needs. The fact that it gives you the possibility of so many tools integrated in one, well organised platform, it’s ideal.
Pros
- Newsletter.
- Distribution.
- Mass marketing.
Cons
- Simplification of workflows creation.
- Remove some redundant functions.
- Simplification of newsletter pages creation.
- Reduced costs.
- Less time consuming activities.
- Easier workflows.
The platform is much more complex and much more suited for complicated applications. While Mailchimp is an easier all rounded solution for starters it doesn’t allow the system integrator to do customization of the workflows and more complicated tasks. I would say that in my experience I never had a chance to see a real competitor of Adobe Campaign. Still, I am unsure I would suggest it for small projects/people with less experience.
Do you think Adobe Campaign delivers good value for the price?
Yes
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
Yes
Did implementation of Adobe Campaign go as expected?
Yes
Would you buy Adobe Campaign again?
Yes
Comments
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