A new service that will become a classic
March 29, 2022

A new service that will become a classic

Mario Benetto | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center

Overall Satisfaction with Adobe Campaign

Adobe Campaign has helped me bring potential clients closer to the company I work for, allowing me to create campaigns tailored to my needs without neglecting the company's brand identity, which is essential for our image. In addition, Adobe Campaign has facilitated this process of approaching the user, and has made it easier for us to create campaigns

Pros

  • Create dynamic campaigns
  • Organization
  • Execution of Marketing campaigns

Cons

  • improve mobile application
  • Customer service leaves something to be desired
  • Small bugs when launching big campaigns
  • Cost savings
  • Ease of communication
  • Specially focused campaigns.
Especially in its ease of use, especially considering its price and the great possibilities that this tool has given our company. Definitely a great competitor in this sector and the best option in terms of campaign creation, without any doubt, even having things that could be improved. By the way, the great adaptability to different types of campaigns is something that makes it the first competitor.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Great adaptability, ease of use and an incredible ability to manage resources is what this application offers its users, something that undoubtedly makes this option essential for any company in the advertising sector or any company that wants to make itself known. In addition to that, the price of this product is incalculable and every euro is worth it.
I'm not completely happy with Adobe's support, but hey, when it works, it works especially well, although I would have complaints about the availability of operators and others. Despite this, all the inconveniences caused during the installation and use process were resolved by the support, something that is totally appreciated.
We have used Adobe Campaign to work on an event oriented to music and training, for which I have been in charge.
Thanks to this app, I have been able to better track our potential clients, get to know them and get closer to them, without the need to filter out uninterested people throughout the process, something that has saved us a lot of time and resources in our Marketing campaigns.

Adobe Campaign Feature Ratings

7.4
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
Not Rated
Mobile optimization
6
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
Lead Management ()
Not Rated
9.0
Calendaring
9
Social Media Marketing ()
Not Rated
9.3
Dashboards
9
Standard reports
9
Custom reports
10
7.8
API
8
Role-based workflow & approvals
8
Customizability
7
Integration with Microsoft Dynamics CRM
8

Comments

More Reviews of Adobe Campaign

  1. Home
  2. Marketing Automation Software
  3. Adobe Campaign Reviews
  4. User Review of Adobe Campaign