AEM Review from a Web/Mobile Designer
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December 14, 2016

AEM Review from a Web/Mobile Designer

Score 5 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Experience Manager

Adobe Experience Manager (AEM) is being used mainly by two departments (marketing and support) but is also being slowly adopted by other departments, depending on their use cases. AEM allows us to manage all sites on a single platform, increasing efficiency, reducing QA time and complexities, and requiring less training. We can more quickly deliver targeted digital experiences to our customers and visitors, and all campaigns can be managed and launched from a central location.
  • One central location to manage all sites.
  • All assets can be easily accessed, managed, and published from one central location.
  • Easy for authors to create and publish content.
  • User interface can be buggy at times.
  • The touch interface can be confusing and/or unintuitive.
  • Cost. AEM by itself is good, but needs some additional services (Analytics, Target) to really make it more effective.
  • Positive: Can quickly create and launch marketing campaigns.
  • Negative: Can be expensive to develop custom AEM experiences.
AEM is suited for enterprise-level businesses to easily author, publish, and manage websites. There are many powerful features that allow businesses to author, publish, develop, implement workflows, manage assets, launch marketing campaigns, and integrate an e-commerce platform, all in a central location.

AEM is less suited for small to medium sized businesses simply because of the cost and initial setup time. Out of the box, it isn't very useful and will need to be heavily customized to the business's needs. It also requires users who already have AEM experience or they will need to be trained.

Adobe Experience Manager Feature Ratings

WYSIWYG editor
9
Code quality / cleanliness
6
Admin section
5
Page templates
7
Library of website themes
Not Rated
Mobile optimization / responsive design
7
Publishing workflow
9
Form generator
7
Content taxonomy
9
SEO support
8
Bulk management
5
Availability / breadth of extensions
9
Community / comment management
Not Rated
API
Not Rated
Internationalization / multi-language
Not Rated
Role-based user permissions
9