Why you need Adobe Experience Manager in your life
April 07, 2023

Why you need Adobe Experience Manager in your life

Kwazi Henderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Adobe Experience Manager Sites
  • Adobe Experience Manager Assets

Overall Satisfaction with Adobe Experience Manager

Within my organization, we heavily utilize AEM as our sole content manager of choice to support our SaaS solution site. We needed a dynamic way to provide an in-depth customer journey for our salesforce products. Our team was focused on the implementation of digital roadmaps within marketing technologies to support revenue and ROMI goals. Our goal is to make our site a lead generation machine, and thanks to AEM we are able publish and display content to our customers swiftly allowing us to go to market at a faster rate. We support multiple business units and subject areas. In regards to AEM's multi-site capabilities, it has granted my team the ability to setup sites and configurations in half the time in comparison to other content management systems used.
  • Cross-collaboration within the system allows my team to store and share assets across multiple sites/templates with ease.
  • Dynamic display of content
  • Easy to use user-interface
  • The ability to create multiple paths and organize folder structure
  • Integrations allowed with other marketing applications
  • In current implementation it would be nice to have the ability to create simple isos-graphic animations out of the box.
  • Timeline feature for AEM Sites versioning tends to move at a snails pace
  • Performance issues have arised within site migrations and integrations with marketo that have resulted in low to zero conversion rates.
  • A positive has been a total cost in savings for manpower used to manage and author pages
Adobe experience manager can seem complicated at first but it is actually quite easy to utilize for your needs. Start to finish for setting up a page to launching a campaign can go from hours to minutes. Their user interface is intuitive and easy to navigate with drag-and-drop functionality and visual editing tools that make it easy for marketers like me to build and manage websites, mobile applications and other digital experiences. Overall AEM is a powerful and flexible tool for digital experience management, but it will definitely require some training to fully leverage all of its uses.
  • Personalization that enables me to deliver personalized experiences to users based on their behavior, preferences, etc.
  • multichannel publishing is a great benefit which allows a user to publish content across multiple channels including web, social, mobile, and emails.
  • the integration that is allowed with other Adobe products such as Campaign, Target, and adobe analytics, this helps my use case of tracking site visits, reducing bounce rate and tracking most popular sites.

Do you think Adobe Experience Manager delivers good value for the price?

Yes

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Manager go as expected?

Yes

Would you buy Adobe Experience Manager again?

Yes

Based on past experiences with other content management systems, AEM is the apparent choice for enterprise level site management and publishing. I have worked for companies that market a wide range of products and in often in various multi-lingual regions. Adobe experience manager handles both multi-site and multi-lingual translations in such a fast and brilliant way and with such accuracy.