Item: Adobe Experience Manager
Rating: 9
Author: Jennifer Metzler

Use Cases and Deployment Scope

We use a lot of the Adobe stack from our producers, which are our sales drivers. So producers use Marketo. A lot of the design and communications and marketing teams use things from InDesign, After Effects, and Adobe Workfront. We're using all of these things and there's all kinds of assets upon assets upon assets and documents and deliverables. We use it to tame the beast, wrangle all the work in, and corral everything in one place. That makes things super easy too for our designers working within InDesign. We can use AEM to corral pieces, whatever it might be, whether it's contracts or photos or logos, whatever the case may be, whatever kind of asset they need, we can load them up with it. So they have everything they need to actually focus on designing, which is their job. So it makes life easy. It kind of cuts away the distractions and clutter and puts everything in one place.

Pros and Cons

Having one centralized repository area for our design team to go. It's also great for those who are a little less tech-savvy and all the inputs and outputs. So when a request comes in, we're collecting everything we need to begin the work, but we can also use it to update. As the job changes or as the scope changes, we can be more dynamic and agile. So the pro is that we can, again, have one standardized place to keep everything, so it doesn't really matter who's looking for it, they can find it.

I can't really think of anything. I actually was a bit overwhelmed when I first started using it because I think a lot of people feel the pain of another system. But again, they all talk to and work so well together that it's kind of hard to find anything to crash on.

Return on Investment

Usability

Because it talks to so many other Adobe pieces. Some of the native functions in the past or with other project management systems or similar products, you'd have to get a plugin for this or a plugin for that. Again, I go back to, I'm about the one-stop shopping. I don't want plugins, I don't want a third party, I don't want to have to shop for another vendor. Having everything in one stop is a game changer. It saves so much time and frustration. I think even if it didn't save time, the frustration that it saves, especially for someone who doesn't consider themselves extremely tech savvy, that's worth it to me. It's cutting down on frustration.

Key Insights

Do you think Adobe Experience Manager delivers good value for the price?

Yes

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Manager go as expected?

Yes

Would you buy Adobe Experience Manager again?

Yes

Likelihood to Recommend

We'd been using different pieces of Adobe just ad hoc, wherever it was convenient. But in 2019, we really had a discussion of like, what can we do to centralize our work and make it more efficient and work for everybody, whether they're a designer or an admin person or an operations person. What can we do to make our work visible, transparent, and centralized? So this, I keep using the word gold standard, but having everything in one place yes, there are a lot of outputs, but it feels really good having kind of one input area. So there might be a lot of pieces of Adobe that we're using, but because of AEM, it really only feels like we're using like one or two. Just Adobe across the board, like having that one home where things can live so everyone can find it. It might create seven more deliverables, but we did it in one place that enough can't be said about how easy that is and how wonderful that is for efficiency.

Adobe Experience Manager Review

Overall Satisfaction with Adobe Experience Manager