Item: Adobe Premiere Pro
Rating: 10
Author: Danny Wood

Use Cases and Deployment Scope

We use Adobe Premiere Pro in the training department of the bank. I believe the marketing department uses it occasionally as well, but that's it. We use it to edit training videos to be used in classroom training as well as online training. I use it often for personal use as well.

Pros and Cons

I love the work flow ease. Once you get comfortable in the program and learn some shortcuts, you can edit videos very quickly.
Premiere is extremely powerful and has so many bells and whistles that I don't currently use but I know that they are there for when I do need them.
I really like the layout of the timeline and the ability to customize your workspace and save it. So I only see what I want and what I use instead of being distracted by a bunch of panels that I never use.

Maybe they could provide some more easier-to-use effects in their presets library.
I don't have any other cons that I can think of.

Return on Investment

Premiere has had a positive impact, for sure, on our overall business objectives.
It has been helpful to provide more avenues of training our associates.
It is well worth the cost of a monthly Adobe CC membership to be able to use it when we need it.

Alternatives Considered

Final Cut Pro X

I used to use Final Cut Pro. But shortly after Final Cut Pro X came out, I switched to Premiere Pro. Mainly because I graduated college and used Windows PCs instead of using the Macs available to me in college. However, I quickly got comfortable in Premiere and found that I liked it way more than Final Cut Pro X. Both have their special features but I feel that Premiere is more accepted in the video editing industry and has more robust features.

Other Software Used

Adobe Photoshop, Adobe Illustrator CC

Likelihood to Recommend

It is well suited for any kind of video editing, whether that's professional use or making a meme. I use it for editing training videos of scenarios. For example taking the videos from two camera angles of a staged scenario and editing the two clips together. I also use Premiere to edit music videos that I record in my spare time.

Products Replaced

Key Differentiators

Price
Product Features
Product Usability
Product Reputation
Prior Experience with the Product

The single most important factor in our decision was that Premiere Pro was already a part of the Adobe CC Suite. We need to use Photoshop and Illustrator on a daily basis in creating online training, so it made sense to use Premiere Pro as our video editing software. Not only did that provide financial benefit for us but I had prior experience with it and use a Windows computer to do my work on, so Final Cut Pro was already out of the question.

Evaluation Lessons Learned

I wouldn't change the evaluation and selection process. The only factor that would possibly change is if I had a Mac to work on and could therefore use Final Cut Pro X. But even then, I am more comfortable in Premiere Pro and it can easily be installed on a Mac.

Premiere Pro is the premiere video editing software

Overall Satisfaction with Adobe Premiere Pro