Item: Adobe Premiere Pro
Rating: 8
Author: Nathan Morimitsu

Overall Satisfaction with Adobe Premiere Pro

Use Cases and Deployment Scope

I use Adobe Premiere Pro to make short promotional videos for our products and services. As a small business, we must present a professional appearance without having to spend a small fortune on video production services, and Adobe Premiere Pro allows us to easily create videos that look like we spent a lot of money on them.

Pros and Cons

Pros

Easily allows for layout of still and video elements.
Easy to incorporate soundtracks and narrations

Cons

The learning curve is a bit high. If you have experience with other Adobe products (Photoshop/Illustrator), it is a lot easier to pick up.
Like all video editors, it's a bit of a resource hog. Make sure you have as much RAM as possible, and at least 500GB of an available scratch disk.

Return on Investment

Having the ability to edit videos ourselves saves us money in creating marketing assets.
Being able to update our assets at will without having to contract an outsider saves us lots of money.

Alternatives Considered

The Photos application that is built into Microsoft Windows has a rudimentary video editor in it. While this might be good for making slideshows to show at a class reunion or family get together, it is hugely lacking if you are trying to create professional projects that will be used to generate sales or drive interest in a product or brand, or tell an engaging, immersive story.

Support Rating

Like all tech support, there are areas for improvement. I haven't used many of the support features with Adobe Premiere Pro, but those I have used (online support forums) are fairly decent at getting me answers I need with minimal effort. Adobe has also made training available through Lynda.com/LinkedIn Learning for this, and many of their products and many libraries offer free access to it if you have their card.

Key Insights

Do you think Adobe Premiere Pro delivers good value for the price?

Yes

Are you happy with Adobe Premiere Pro's feature set?

Yes

Did Adobe Premiere Pro live up to sales and marketing promises?

Yes

Did implementation of Adobe Premiere Pro go as expected?

Yes

Would you buy Adobe Premiere Pro again?

Yes

Other Software Used

Adobe Illustrator CC, Adobe Photoshop, Evernote

Likelihood to Recommend

Outside of making simple slide shows, Adobe Premiere Pro is pretty much the best software for editing video around. There is a reason that so many major motion picture studios use it. When you couple it with Adobe Illustrator, Photoshop, Animate, Audition, and After Effects, you have an entire movie studio on your desktop. If you have experience in one of the programs, you can easily pick up the others. Better yet, if you have Adobe's Creative Cloud, you already have the software, you don't have to get separate licenses for everything.

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Adobe Premiere Pro Puts a Movie Studio on Your Desktop