I use AgoraPulse as my primary social media reporting tool. It allows me to gather robust analytics on the pages I manage as well as competitor pages. AgoraPulse also has a very intuitive content scheduler - it makes content planning easy.
AgoraPulse is a more robust app compared to Sprout Social, however AgoraPulse doesn’t have the reporting capabilities that Social Bakers has - namely the competitor sponsored ad detection. I selected AgoraPulse because I thought I was getting value for my money.