Social media management for teams, on a platform that won't break your budget
February 11, 2020

Social media management for teams, on a platform that won't break your budget

Jerry Pietrzak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Agorapulse

Currently we use Agorapulse to help employees across three offices manage multiple social media accounts for the university. We originally purchased this primarily for the analytics and reporting functions, and then for the inbox/social listening tools. While these have met our expectations, the content publishing calendar and content workflow tools have become a major part of our content production workflow. This enables us to have a content creator draft a post, send it to an editor for a check, then to a translator to add an appropriate translation, and then on to a final check before scheduling the post. Before Agorapulse we relied on a spreadsheet to schedule and develop content; the ability to have this in a digital workflow has greatly improved the efficiency of our workflow.
  • Gives the social media team one place to manage and operate all accounts.
  • Allows a team of multiple people to manage multiple accounts at the same time.
  • The overall interface does not feel as polished as some larger, more expensive competitors.
  • The original reports were adequate, but did not feel very polished. They just rolled out a new format that looks a lot better, but I haven't had time to fully evaluate it yet.
14 - Our team includes PR/media relations (international and domestic) and admissions (also international and domestic).
  • Has reduced the time spent planning, developing, and scheduling content.
  • Has greatly reduced the time monitoring multiple accounts.
Because we were looking for a tool that covered a broad range of platforms, our options were a bit limited. We considered Hootsuite and Sprout Social, but they were much more expensive than Agorapulse. Because we are a smaller team inside a smaller organization looking to grow our presence with little in the way of resources, Agorapulse wound up being the only real viable choice. Since then we have found that its features meet our needs and the overall platform has evolved and improved over the last year.
We have only used this as a small to medium sized team of about a dozen people managing less than a dozen social media accounts. It seems like it would work well for small as well as medium size teams to manage a larger number of accounts, and possibly even outside accounts, as for an agency. We were initially attracted by the platforms that Agorapulse supported (Facebook pages and groups, Instagram, Twitter, LinkedIn, and YouTube), as well as cost--Agorapulse was much, much cheaper than alternatives that supported all the platforms we were looking for, such as Hootsuite or Sprout Social. As a smaller team with limited resources trying to build our social media presence, this has been close to ideal.

Agorapulse Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Content planning and scheduling
Audience targeting
Not Rated
Workflow management
Customer interaction histories
Bulk actions
Not Rated
Lead generation
Not Rated
Campaigns and promotions
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
Mobile access

Agorapulse Support

Support has been quick, responsive, and friendly. Occasionally I have received an email from a more senior person at Agorapulse to follow up, which is a nice touch.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Slow Initial Response
No - The next level of support would give us a dedicated project manager, but this has not been necessary. Everyone we have dealt with on the standard support level has been responsive and helpful. Online/email support has been perfectly sufficient. If our team was much larger, it might be worth considering the next level...but probably wouldn't be necessary.
Yes - This was not so much a bug as a minor UI issue; sometimes we have to use an older projector for our planning meetings, and we found that projecting Agorapulse on a smaller screen caused some important buttons to overlap, which made it challenging to use some features. We explained the situation and sent a few screenshots, and Agorapulse responded by moving some elements to fix the problem. The response was relatively quick for a minor issue that only occurred from time to time.
Support has, overall, been satisfactory. We haven't had any major issues with Agorapulse that would require extensive support, which in itself speaks to how well their team supports their product and keeps it running. They were very responsive and understanding during the presales and onboarding processes, even when we had approval issues with our own management that stretched the process out well beyond what we initially expected.