The best tool out there for backlink research and analytics
September 27, 2018

The best tool out there for backlink research and analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Ahrefs Site Explorer

Ahrefs is probably the best tool out there for tracking backlinks. We use Ahrefs to track which sites link to us, what content they're linking to, and our overall link counts. Our marketing team uses it to measure content ROI and general impact of our content marketing strategies. We also use it for competitor research.
  • Linkbuilding campaigns
  • General SEO resultts
  • Content marketing results
  • Competitor research
  • Price. Their free version gives you some info, but you need a paid account to get the most out of the platform, and it's more expensive than most content marketing tools.
  • Improved content topic selection
  • Improved content and SEO analytics
In my opinion, Ahrefs is the best backlink tool out there. Moz and SEMRush are also great tools for SEO, but if you strictly want to research your own backlinks and see what your competitors have in terms of backlinks, Ahrefs is the best way to do that. It's an easy platform to use and tells you exactly what you want to know.
Ahrefs is a great tool for anyone who has significant investments in content marketing and / or SEO campaigns. It also is a great tool for anyone wanting to see which content of your competitor is performing well. But if you're just dabbling with content marketing, you probably don't need it.

Ahrefs Feature Ratings

Keyword analysis
9
Backlink management
9
SERP ranking tracking
8
Page grader
8
Competitive analysis
9
Site audit / diagnostics
7
Site recommendations
7
Task management
5
Local SEO
7
Social SEO
8
Mobile SEO
7
Global SEO
9
Multi-domain support
9
Integration with web analytics tools
8