Smooth Sailing with AirShip: A Game-Changing Tool!
September 13, 2023
Smooth Sailing with AirShip: A Game-Changing Tool!
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Mobile App Engagement
Overall Satisfaction with Airship
We at Vodafone use Airship in our Product to send Push notifications to customers to engage with our App. We use customer segmentation, and different criteria to send condition based notifications for customer engagement.
Although trivial currently, this is a very important use-case to let us know about how the customer use our product.
Although trivial currently, this is a very important use-case to let us know about how the customer use our product.
Pros
- The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
- The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
- As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
Cons
- The messaging journey, rather than going via various screens - would be good to have them in a single page
- Would be good to know if the Product supports WatchOS And Android watch notifications
- The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
- Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
Do you think Airship delivers good value for the price?
Yes
Are you happy with Airship's feature set?
Yes
Did Airship live up to sales and marketing promises?
Yes
Did implementation of Airship go as expected?
I wasn't involved with the implementation phase
Would you buy Airship again?
Yes
Comments
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