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Smooth Sailing with AirShip: A Game-Changing Tool!
September 13, 2023

Smooth Sailing with AirShip: A Game-Changing Tool!

Kailash Nagarajan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Mobile App Engagement

Overall Satisfaction with Airship

We at Vodafone use Airship in our Product to send Push notifications to customers to engage with our App. We use customer segmentation, and different criteria to send condition based notifications for customer engagement.
Although trivial currently, this is a very important use-case to let us know about how the customer use our product.
  • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
  • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
  • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
  • The messaging journey, rather than going via various screens - would be good to have them in a single page
  • Would be good to know if the Product supports WatchOS And Android watch notifications
  • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
  • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
We do not make use of in-app messaging and email, only push notifications are used currently and this has increased the app engagement allowing users to repeatedly come back to the App
N/A
The above mentioned products were evaluated for initial RFQ process however Airship was awarded for the robustness and ease of use, and its strategy aligns with Vodafone's App usage engagement

Do you think Airship delivers good value for the price?

Yes

Are you happy with Airship's feature set?

Yes

Did Airship live up to sales and marketing promises?

Yes

Did implementation of Airship go as expected?

I wasn't involved with the implementation phase

Would you buy Airship again?

Yes

Firebase, Google Cloud BigTable, Amazon Elastic Kubernetes Service (EKS)
For Vodafone, the major advantage is to use customized push notifications for different user groups, and this enables us to use segment and use target based notifications for a given sample of users.
We believe we have not fully explored or used the potential of Airship for other use cases yet