Item: Airtable
Rating: 9
Author: Verified User

Overall Satisfaction with Airtable

Use Cases and Deployment Scope

My Marketing department uses Airtable to schedule social media on a digital content calendar. We are new users to Airtable and have been using it for less than 6 months. In our social media scheduling, we use Airtable to determine platform, caption, hashtags, what group of our users the post targets, what photo will be used, the day the post will be made, the day the event is happening (if applicable), and any link that will be included with the post (if applicable.)

Pros and Cons

Pros

Calendar view
Customization/Versatility
Ease of use

Cons

Different views
Color coding (may be available on paid version)

Return on Investment

Increased social media engagement
Increased productivity
More followers on social media

Alternatives Considered

Hootsuite, Later and Buffer

Airtable allows us to schedule out our planned social media posts for months at a time at no cost to our company. This is a distinct advantage over social media-specific tools we have used in the past. Currently, we use Airtable to plan our posts and Buffer to push them through to our three social media accounts on Facebook, Twitter, and Instagram.

Other Software Used

Buffer, Marketo, Google Drive

Likelihood to Recommend

For social media scheduling, I do like Airtable. Some direct compatibility to social media platforms or tools like Buffer or Hootsuite would be great, but I understand that Airtable is not designed exclusively for social media purposes. It works very well for our small Marketing department to plan out our social media weeks and months at a time.

Airtable Feature Ratings

Comments

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Amazing tool for social media planning