Amazing tool for social media planning
Updated April 01, 2021

Amazing tool for social media planning

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Airtable

My Marketing department uses Airtable to schedule social media on a digital content calendar. We are new users to Airtable and have been using it for less than 6 months. In our social media scheduling, we use Airtable to determine platform, caption, hashtags, what group of our users the post targets, what photo will be used, the day the post will be made, the day the event is happening (if applicable), and any link that will be included with the post (if applicable.)
  • Calendar view
  • Customization/Versatility
  • Ease of use
  • Different views
  • Color coding (may be available on paid version)
  • Increased social media engagement
  • Increased productivity
  • More followers on social media
Airtable allows us to schedule out our planned social media posts for months at a time at no cost to our company. This is a distinct advantage over social media-specific tools we have used in the past. Currently, we use Airtable to plan our posts and Buffer to push them through to our three social media accounts on Facebook, Twitter, and Instagram.
For social media scheduling, I do like Airtable. Some direct compatibility to social media platforms or tools like Buffer or Hootsuite would be great, but I understand that Airtable is not designed exclusively for social media purposes. It works very well for our small Marketing department to plan out our social media weeks and months at a time.

Airtable Feature Ratings

Task Management
Resource Management
Gantt Charts
Not Rated
Workflow Automation
Team Collaboration
Support for Agile Methodology
Not Rated
Support for Waterfall Methodology
Not Rated
Document Management
Email integration
Not Rated
Mobile Access
Timesheet Tracking
Not Rated
Change request and Case Management
Not Rated
Budget and Expense Management
Not Rated