Item: Apollo.io
Rating: 8
Author: Varun Gandham

Use Cases and Deployment Scope

As a B2B HR Tech, we reach out to a lot of CXOs of different prospect companies. Apollo comes very handy when we need the contact information of these specific senior management folks - their Email IDs/contact numbers and some relevant data related to the specific organisation in terms of revenue, employee size, and industry operated in.

Pros and Cons

Provide email Ids of prospects
Provide contact numbers of prospects
Provide revenue details of organizations
Provide employee count size
Provide industry specific information

The coverage in India is somewhat lacking compared to the US market
Sometimes the company info on Apollo does not match with the actual info
Contact details of certain folks are invalid

Return on Investment

Helped us reach out to a larger audience
Helped us reach out to the right decision makers
Helped us improve telephonic conversation numbers compared to email conversations
Helped in email marketing

Key Insights

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Other Software Used

HubSpot CRM, Lusha Extension, LinkedIn Sales Navigator

Likelihood to Recommend

Any organisation that is looking at setting up an outbound process where they need a tool that can help them in identifying who are the relevant decision-makers in that organisation. Specific decision-makers of certain functions and help out with their contact details/email IDs and company information that can enable your SDRs to make a targeted approach.

Apollo - One stop solution for all prospect relevant info

Overall Satisfaction with Apollo