Apollo great tool to get you started in cold email outreach - Great Data and Tools.
May 16, 2025

Apollo great tool to get you started in cold email outreach - Great Data and Tools.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We use Apollo for cold email outreach, so we build and write email cadences and campaigns for our target sectors. Apollo also supplies data, and you can connect up to 5 mailboxes (depending on your plan). We also use Apollo's AI feature to optimise our content and campaigns.

Pros

  • Data
  • AI
  • Cadences
  • Campaign Analysis.
  • Mailbox Health Management.

Cons

  • Keeping data clean and up-to-date.
  • Add more mailboxes.
  • Help on how to reduce emails going into spam.
  • AI - Sometimes it a bit inaccurate.
  • Return on investment.
  • Lead Generation.
  • Sales Pipeline Generation.
  • Generated Closed Won Deals.
It's a very usable tool. There are a lot of features and tools that you can use, and it can be difficult to navigate and understand how to use all of them, but overall, it's very easy to use, and you can get everything up and running in a few days.
We chose Apollo because it is an all-in-one solution, making it cost-effective. It fits within our budget, and it is very easy to use and understand. Some tools only offer email campaigns, but Apollo's data sourcing enabled us to ensure we had a cost-effective solution. I would recommend it if you want to get started with cold email outreach, as it has some great set-up wizards that enable you to get up and running fast.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Intuit Mailchimp, Mailchimp Transactional Email (mandrill), Smartlead, Visitor Queue, ChatGPT, Google Gemini, Salesforce CMS, Lead Forensics, Cognism
Apollo is a great beginner tool for cold email outreach, in my opinion, as you can do everything in one platform, from email cadences to data, and you can do it cost-effectively. However, if you want to do more mass-scale outreach, you will need to add some additional tools.

Apollo.io Feature Ratings

9.2
Advanced search
10
Identification of new leads
10
List quality
7
List upload/download
10
Ideal customer targeting
8
Load time/data access
10
8.3
Contact information
7
Company information
10
Industry information
8
9.1
Lead qualification process
7
Smart lists and recommendations
10
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
8
Data hygiene
7
Automatic data refresh
10
Tags
10
Filters and segmentation
10
10.0
Sales email templates
10

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