Apollo.io Generates Real Leads
June 05, 2025

Apollo.io Generates Real Leads

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

Writing sequences, sometimes using AI and sending to lists of contacts to generate leads. It reduces the cost of our lead generation and enables us to lower our CAC

Pros

  • Lead generation
  • AI text improvement
  • Generating contacts from lists

Cons

  • Very complicated UI
  • Simplification of processes
  • Higher ROI since the cost of lead gen is less
  • Lower CAC
  • Enables us to diversify lead channels
It's great at what it does, but a bit of simplification would go a long way to make it less daunting to use for a sales team of mixed ages and technological know-how

Do you think Apollo.io delivers good value for the price?

Not sure

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Great for lead generation in first world countries, less effective in non-US/EU regions

Apollo.io Feature Ratings

8.2
Advanced search
9
Identification of new leads
9
List quality
8
List upload/download
7
Ideal customer targeting
7
Load time/data access
9
7.0
Contact information
7
Company information
7
Industry information
7
7.2
Lead qualification process
6
Smart lists and recommendations
7
Salesforce integration
9
Company/business profiles
8
Alerts and reminders
7
Data hygiene
6
Automatic data refresh
7
Tags
7
Filters and segmentation
8
9.0
Sales email templates
9
Append emails to records
9

Comments

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