Apollo provides better lead data than every other provider I tried.

I use Apollo primarily for lead fetching from the platform. I found Apollo has an extensive network of databases, and I can target anywhere in the world.
Other than that, i found the email marketing tool is very powerful i do email automations for my targeted ICP. With the power of AI, now targeting is much easier to find the relevant audience.

Apollo acts as sales intelligence platform, part of CRM, lead gen tool (an alternative for email verifier, sales navigator, lead scrapers, etc.), and an email marketing alternative. with the power of AI, it integrates the features into single platform.

Yeah, Apollo.io has definitely saved us a ton of time—especially when it comes to lead scraping and outbound emails. I mostly use it to quickly pull targeted leads based on job title, company size, tech stack, etc., which saves hours compared to manual research.
The email automation part is super handy too. I just set up a sequence and it handles the follow-ups for me, so I don’t have to keep track of who opened what or when to ping them again.