Apollo and automation in only one place
Updated November 18, 2025

Apollo and automation in only one place

Daniel Luna | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

I use Apollo in my company to get new qualified leads and also to create sequences in order to get leads trought inbound campaigns, but for example for outbound i found here the contacts and data of them in order to contact the right people and also the decision makers.

Pros

  • Sequences
  • Find companies and decision makers
  • Automation of tasks

Cons

  • Maybe make more intuitive and give more educational resources
  • Positive impact because we can add 60% of qualified leads and eventually clients for our business (birdie)
  • Qualified leads instead just poor/trash leads
To be honest i don't use all the features of Apollo in my sales cycle., but i like the fact that once you have a contact in Apollo through a sequence, you can follow up that lead in the same and only place here. I like you don't lost any part of the process.
We use our own scripts but to be honest i think thats great that here we can have an AI integrated tool, thats really useful specially because we can save a lot of time but also to personalize each email, message or anything about different prospect.
Because I thinks is a really useful tool that save time but most of that is that we can have and get a direct contact with the right people in a company.
Apollo has more integrations and more tools integrated in only 1 suscription

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Sequences and segmentate the people and areas im looking for, and help me to find the right people in order to talk and offer my services, also the fact to have a good order of my leads thats what Apollo i well suited, but less appropiate scenarios could be maybe lack of verified emails.

Apollo.io Feature Ratings

9.0
Advanced search
10
Identification of new leads
9
List quality
8
List upload/download
8
Ideal customer targeting
10
Load time/data access
9
9.3
Contact information
9
Company information
10
Industry information
9
9.1
Lead qualification process
10
Smart lists and recommendations
10
Salesforce integration
8
Company/business profiles
10
Alerts and reminders
9
Data hygiene
8
Automatic data refresh
9
Tags
8
Filters and segmentation
10
8.5
Sales email templates
8
Append emails to records
9

Comments

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