Great MMP platform for your mobile marketing business
July 30, 2020

Great MMP platform for your mobile marketing business

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Fraud Protection
  • Deep Linking

Overall Satisfaction with AppsFlyer

We use Appsflyer to run various direct campaigns, so we use it for reporting as well as performance monitoring purposes after the integration. We also use various inbuilt tools like Protect360 and retention to monitor various KPIs. We run both UA and RT campaigns using AppsFlyer. It is used by our data operations department who runs mobile marketing campaigns. Basically, it is used by network business as well as the programmatic side of the business. Great MMP platform to measure your mobile app success.
  • Great and user-friendly UI--Easy to understand
  • Reporting is simplified and easy.
  • Protect360 itself blocks and highlights fraud, which is great.
  • Integration is so much easier.
  • To detect who is eating our attributions
  • Can improve Protect360, sometimes blocks programmatic traffic as well, marks VTA installs under click flooding fraud
  • Should provide suppression list of current users to avoid showing them ads.
  • Easy to detect the issues because of transparency provided
  • Can track and send all postbacks to any party
  • I use it as a user (publisher) so nothing much related to ROI.
AppsFlyer integration process is simplified and much better than other MMPs.
- Better UI
- Easier Integration
- Better Reporting
- Better Data visibility
- Better access
- Inbuilt fraud tool
It's better than other MMPs like Adjust, Branch. It has a much easier integration process for publishers and much better reporting and BI tools. You can download raw logs as well from AppsFlyer. You can pull out the trackers ourselves from the MMP. AppsFlyer support is very good.