Aprimo Reviews

19 Ratings
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Score 6.0 out of 100

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We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform.

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About Aprimo

Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software is designed to give marketers the advantage to govern and grow their brand.

According to the vendor, Aprimo delivers the advantage with its innovative Marketing Operations Hub. It allows marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI.

Aprimo Features

Has featureAprimo Marketing Productivity
Has featureAprimo Plan & Spend
Has featureAprimo Distributed Marketing
Has featureAprimo Digital Asset Management
Has featureAprimo Campaign

Aprimo Screenshots

Aprimo Integrations

Aprimo Competitors

Distribion, Workfront, Allocadia, SAS, Adobe, OpenText, Bynder, IBM, Zift Solutions, TIE Kinetix

Aprimo Support Options

 Paid Version
Video Tutorials / Webinar

Aprimo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No