A great all-in-one tool for data management and unsiloe-ing
Anonymous | TrustRadius Reviewer
December 24, 2018

A great all-in-one tool for data management and unsiloe-ing

Score 8 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Arm Treasure Data

Treasure Data (TD) was used as a Customer Data platform in order to improve the quality of marketing having a single view of the customers. It was used across all the world units but mostly by marketing areas. It was used in order to unify the data about the customers that are stored across several (too many) databases.
  • The first and most important feature is that it is completely out of the box. You contract Arm Treasure Data and the day after you are able to ingest data, manage it, segment the audiences and then export it.
  • The power of calculation. Even having billions of records across hundreds of databases, we never wonder about the power of Arm Treasure Data to ingest and manage it.
  • The customization of scripts. It is really easy and intuitive to write script inside the platform and even workflows (series of customizable on the fly queries).
  • The chat support, available 24/7, is a really nice option for a global company!
  • Some features, important for our business use cases, were in development such as writing scripts (other than presto/hive).
  • There was no SFTP for data ingestion provided out of the box, this could be nice-to-have.
  • In marketing, the ROI is hard to measure and we are working on this for next year. For sure we made 2 types of earnings:
  • Savings: sending fewer messages that were duplicates (many emails per person, brand cannibalism, etc.)
  • Quality Improvement: the messages we send are better targeted by better knowing the consumer.
  • I don't see negative impacts from this platform.
Indeed, this platform helps a lot to be more data-driven in the company. TD did not replace something we had in place, it is a piece that we had between some systems. The implementation was done by a consulting company which allowed us not to hire dedicated people. Now that it is live, there is just a little need for support.
The changes in processes are slight. There are some changes for website tagging, which is just a one-time thing per website. Some training was given to marketers to understand the power of the tool, which is on the way.
  • Having Hivemall integrated with the platform allows us to go further in intelligent manipulation of data.
Without citing competitors, I would recommend TD as a Swiss Knife in data management and unsiloe-ing. Indeed, each step of the process may be done better by other competitors but we found no other that was able to do a bit of all the steps we required (ingestion, unification, standardization, enrichment, segmentation, exportation). Choosing another platform would have led us to buy several tools instead of just one. This is something to consider if the price is not an important feature.
Arm Treasure Data is really well designed for data management. It is a high-quality data lake, but even more than that there are many features developed specifically for real-life issues that most data engineers are used to encountering and can be hard to solve. For instance, the management of the jobs is really easy to handle and understand at first sight. Also, the parametrization in workflows made the deployment of the tool in all zones of the world as easy as a copy/paste. It would have taken weeks to adapt the workflow to the specificity of each country otherwise (zip code, phone numbers, SSN equivalent, etc.)
On the other hand, the creation of not-available connectors (not that many, but existing) inside the platform may be improved. It is now configurable only in CLI.