The intelligent CDP
Anonymous | TrustRadius Reviewer
December 27, 2018

The intelligent CDP

Score 8 out of 10
Vetted Review
Review Source

Overall Satisfaction with Arm Treasure Data

We are using Treasure Data as a CDP to centralize all data about final customers in one place. The data is getting imported easily then cleaned and unified. We use it to create segmentation to improve our marketing strategy and save media waste. It also empowers us with some predictive segment for churn and potentially new customers.
  • Many connectors.
  • Handle huge amount of data.
  • Easy of use.
  • No Krux integration yet.
  • Not easy to measure the return of campaigns.
  • Reduce media waste.
  • Do intelligent predictions.
Instead of doing massive broadcast advertisement we learned how to customize our advertisement and message to the good people at the right time and on the right device with the right message.
  • Targeted audiences.
  • Find hidden audiences.
Arm Treasure Data can be used if your customer data divided into several silos, from several sources.