Overall Satisfaction with Arm Treasure Data
We are using Treasure Data as a CDP to centralize all data about final customers in one place. The data is getting imported easily then cleaned and unified. We use it to create segmentation to improve our marketing strategy and save media waste. It also empowers us with some predictive segment for churn and potentially new customers.
Instead of doing massive broadcast advertisement we learned how to customize our advertisement and message to the good people at the right time and on the right device with the right message.