Amazing Product, Amazing Service
July 29, 2020
Amazing Product, Amazing Service
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Treasure Data
The marketing team at National Debt Relief is leveraging Treasure Data in many ways to expand and grow our audiences for acquisition purposes. We leverage our first-party data to create more audiences for paid social, display, and email. And that is just the tip of the iceberg. We are able to realize a slew of insights and act on them swiftly and proficiently. Out of all of the products we use (CDP, DMP, DSP) we believe that the CDP provides us the most insight and return on revenue.
- Customer Service
- Integration
- Insights
- Realizing return on investment quickly
- Robust capabilities (younger company)
- We have seen significant return on investment
- Expanding into 3P audiences and leveraging the CDP to retarget them
- Integrate into multiple walled gardens to activate 1P LAL and overlap interest audiences
- Stand up an integration with SalesForce marketing cloud to set up 'nudge' emails to push people down the funnel
Unfortunately, I was not apart of the decision to onboard Treasure Data. I was very new to this space when I inherited this tool and initiative on my team.
Using Treasure Data
2 - Treasure Data is used by the marketing team for customer acquisition purposes. The CDP serves us with multi-function purposes on the acquisition front. Using insights from the CDP we are able to curate lower and mid-funnel avenues so we can digitally target the potential client in the most cost-effective way.
2 - For the most part, Treasure Data does the heavy lifting from the software side. However, it does help to have a team or product knowledge to make sure the data is funneled, captured, and used properly. Otherwise, the intended audiences you create in the CDP may now be accurate. From a marketing side, it's good to have someone on your team that is well equipped to understand audience and buyer personas to be able to use the CDP to the fullest extent.
- Acquisition
- Nurturing
- Post-sales enrollment communications
- Email - client newsletters
- Email - automated reviews
Evaluating Treasure Data and Competitors
- Product Features
- Product Usability
At the end of the day, we want to make sure the products we purchase continue to produce an ROI. After 1 year of use, I am happy to say that we made the right decision and we are excited by the growth we are seeing from this product.
I would not do anything differently, I am very happy with the results.
Treasure Data Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Not Sure
We wanted to set up an integration with Salesforce Marketing Cloud, which was not set up internally and our product team was spread to thin to make it a priority. Treasure Data reached out to internal teams to set up API connections so we could feed in audiences, essentially creating a workaround for something we couldn't do in the past. This meant we could streamline email campaigns and processes because of the help of Treasure Data.