Asana: yes to communication, no to visual assets
September 26, 2019

Asana: yes to communication, no to visual assets

Berlynn Pierce | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Asana

Asana is being used across the organization, however, it is being under-utilized to assist in cross-channel coordination. Each team manages their own tasks and timelines differently and we have yet to unify or understand how to personalize the Asana experience and flow based on the team. For example, the Creative Team and approving assets need to adapt their flow from the Email Marketing Team processes.
  • Simple to create teams depending on which group you need to be part of. I am currently only able to view one team which happens to house 10 Projects.
  • I can easily communicate with multiple people on one project and can avoid email chains.
  • A board can be easily made that is visual in nature and can help the user see where a request is in the process.
  • Comments can get crazy: a single comment is emailed out to the entire group (that can be 10+ people). And it can be very difficult to go back in a conversation and view what the comment was referencing.
  • You can only comment on a project and not add another image or document.
  • The Description and team are always able to view but not always previous work done. For example, in a creative team, I can see the delivery but not the previous copy or design work just that it is complete.
  • Negative impact for creative teams: it is difficult to find previous assets loaded and also each file has to be uploaded separately.
  • Great communication tool if being used for projects, just not creative assets. Each file that has to be uploaded separately will send an email and so does each new comment made on a project you are assigned to.
  • This is definitely more sophisticated and less manual than Click Up or Trello.
Cost and the lowest ramp-up time is always factored in while still meeting the needs of a very fast-paced environment. Asana has more capability than Trello or ClickUp and is a more visual tool than JIRA.
I have not needed to use Asana support other than training videos which are extensive but not for what I needed (looking for a way to set up Asana for my unique audiences that would be custom compared to how other teams are managing projects).

Do you think Asana delivers good value for the price?

Not sure

Are you happy with Asana's feature set?


Did Asana live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Asana go as expected?

I wasn't involved with the implementation phase

Would you buy Asana again?


Asana would seem to work well for anything other than assets or for a creative team. We may go back to Basecamp for communication and delivery of assets. We have many teams using this but not much collaboration which can create duplicate work, additional emails, and overall a longer turnaround time.

Asana Feature Ratings

Task Management
Resource Management
Not Rated
Workflow Automation
Not Rated
Team Collaboration
Document Management
Email integration
Mobile Access
Budget and Expense Management
Not Rated
Integration with accounting software
Not Rated