Web Help U.S. is a Bigcommerce Reseller and Developer. We work with clients to help them setup and customize their Bigcommerce websites. For our clients, Bigcommerce provides a full-service e-commerce website experience.
Product Options: Bigcommerce allows users to add lots of different options for their products. Selling products isn't simply price & quantity. Bigcommerce allows for customizing your options to include size, color, options that add cost and shipping weight and more. In addition the ability to view product images magnified for those clients who sell work with fine detail.
API: Bigcommerce has the ability to utilize 3rd party programs to enhance the features already built in.
Tech Support & Knowledgebase: Bigcommerce has a huge collection of help files that include written tutorials and videos as well as a knowledgeable tech staff.
Template Customizing: If you just want to build a shopping cart quickly, you are able to with a selection of templates they have installed. Switching templates is very simple. However, if you want a more custom look you are able to edit just about everything you see on the screen.
Facebook Shop: The ability to have your shopping cart build as a tab on your Facebook page is a great idea. They've worked on getting it cross-browser compatible, which at one time it wasn't.
Being a Joomla developer my experience with e-commerce has been with those extensions built for this platform. The one I've dealt most with was Hikashop and while it is an excellent program, very powerful and in some ways superior to Bigcommerce, I find the later easier to use for both myself and for clients. As I've said before, Bigcommerce's learning curve is smaller making it ideal for customers who don't have the technical knowledge to run something like HikaShop.
While you can manage a full website from Bigcommerce complete with an About Page, Contact Page and other pages, if you did blogging and such I wouldn't suggest it. However, I have heard from the company that they plan on implementing a blogging tool and other features soon.
I will continue to offer Bigcommerce to my clients until I find something better. I like a lot of the features that are coming, some I'm not at liberty to discuss but I'm concerned that the change of their pricing table will affect my willingness to continue to recommend this product. Their unofficial motto was they don't penalize you for being successful by not charging additional fees besides the monthly fee. Now they've incorporated a transaction fee on their cheapest plan and increased the monthly cost by $10.
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.