Item: BigCommerce
Rating: 10
Author: Bryan Bielefeldt

Use Cases and Deployment Scope

BigCommerce is used as a solution for our clients. We recommend BigCommerce for clients ranging from small to enterprise level because of its scalability and pricing structure.

Pros and Cons

Product management for large catalogs
Variable pricing rules

It would be nice to have the ability to attached specific digital products to individual configurations of a variable product.

Integrated eCommerce Management

Online Store
Brick & Mortar Store
Online Marketplaces (e.g. Amazon, eBay)
Social Media (e.g. Facebook, Pinterest)

The ability for BigCommerce to integrate with services like Google shopping network and Amazon, Facebook etc... is a huge plus and lowers technical lift for multichannel marketing.

Return on Investment

Abandoned cart email automation for trickle campaigns.
Ease of inventory and product management

Alternatives Considered

Magento, WooCommerce and Magento Community Edition

Honestly our business has started suggesting BigCommerce for nearly every e-commerce build. There are edge cases where the checkout process needs to be very unique and in those cases we recommend either Magento or WooCommerce depending on the size of the catalog.

Approximate Annual eCommerce Revenue

$100,000 to $500,000

Using BigCommerce for B2C or B2B eCommerce

Both

Likelihood to Recommend

BigCommerce is less appropriate for a business that requires multi vendor marketplace management.

BigCommerce is however well suited for most all e-commerce businesses. The base platform is very robust and covers most needs however when the base functionality doesn't meet the client's needs the platform can be extended through the BigCommerceAPIi to meet almost any need to include custom ERP integrations if necessary.

BigCommerce from a marketing agency's perspective.

Software Version

Overall Satisfaction with BigCommerce