Bitly is a must have tool for any digital marketer
June 06, 2019

Bitly is a must have tool for any digital marketer

Debbie Gillum | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

We use Bitly to shorten links for social media or other marketing purposes. It turns a really long and hard to type or hard to remember hyperlink into a hyperlink that is easy to remember and easy to type. It's being used just within the Marketing department right now. It addresses the business problem of some links being difficult to communicate.

Pros

  • Shortens long links.
  • Easy to use.
  • Free.

Cons

  • I wish you could customize more within your shortened link
  • The "create a Bitly link" button should be bold and in the center of the page.
  • I would love a Bitly chrome extension.
  • We're better able to measure marketing return on investment.
  • Has lead to better social media marketing ROI.
  • Provides positive marketing team collaboration.
It's the easiest tool to use, it is free, and it has the most capabilities. I like how it tracks the link's performance among campaigns. You can customize the link and make it easier for your audience to type in and remember. Bitly is well designed and easy to use without much training.
It's a great free tool that every social media or digital marketer should have saved in their Favorites. It takes long, hard to remember and hard to type hyperlinks, and transforms them into easy short links that you can use on social media and in marketing materials. It also tracks the number of clicks and engagements on that link.

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