Braze is the way to go!
January 14, 2023
Braze is the way to go!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
We use Braze for all consumer communications. This includes but is not limited to Email, Push Notifications, SMS, and In-App Messages. Braze gives us the tools to communicate with users throughout their lifecycle with our app/service. We have communication flows for new user and member onboarding, win backs, transactional, and more. We also have the ability to send out ad-hoc messages to achieve different goals. All of this has allowed us to increase retention, conversions, LTV, along with leading our users to be more knowledgeable with our product.
- Community Building - Braze has an amazing community that empowers users to help each other, and also helps with career advancement
- Intelligent Suite - Braze has amazing algorithms that you can use to target your user-base with either the timing or channel that they are most likely to engage with.
- Canvas Flow - Canvas Flow is a tool from Braze that allows you to build out personalized communication journeys. You can branch out based on user-behavior, timing, and much much more.
- Feedback - Braze is obsessed with feedback and learning what their users need/want. I love playing around with their suite of tools and coming back with feedback because I know they will consider my suggestions/feedback.
- Documentation - Some documentation can be outdated when trying to implement/ use tools for the first time. This can be easily avoided by joining their community groups and asking around.
- Implementation - Implementation of Braze can be hectic if your teams are not on the same page. Make sure you have employees dedicated to implementing and using Braze as there can be a lot to it. I feel like Braze could also be more supportive during onboarding.
- Tech Assistance - I wish there was more tech assistance with Braze. Currently, you have to submit tickets or ask around the community. We've had instances where we wish we could just hop on a quick call with the tech team at Braze instead of submitting tickets and having an email thread.
- Flows Between Environments - We test all of our communication flows in our staging environment before we push into our production environment. Unfortunately, you have to manually copy over all the steps, creative, etc from environments. I wish they had some sort of copy/paste or promote/demote feature to easily move flows from staging to production or production to staging.
- Canvas Flow
- Campaigns
- Communication Suite - In App Messages, Push Notifications, Email, SMS and Content Cards.
- Retention Percentage Increase
- Conversion Increase
- LTV Increase
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
No
Would you buy Braze again?
Yes