Braze - the Total Package!
April 20, 2023
Braze - the Total Package!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
Braze allows for all Marketing to be done in the same place using many touch points, including Email, SMS, Push, and in app Content Cards & Newsfeeds. The Canvases and Campaigns available will allow any user to create the right path for every type of customer. The segmenting feature is critical in pinpointing the ideal customer to receive the correct Marketing content. The Braze Learning and Documentation in Resources is crucial to supporting the creation of campaigns and troubleshooting issues. Lastly, the speed of Braze Support response after ticket submission allows the team to quickly resolve issues so we never miss an opportunity to engage with our customers.
- Braze positions itself to ingest all pertinent customer data (attributes, demographics, etc.) that is then easily accessible to be used to target customer segments
- By having all customer data in a centralized place, it allows for quick campaign and canvas setup
- The metrics and statistics readily available for all customer communications make identifying issues quick.
- The Canvas view made adjusting the many steps in a canvas slightly complicated. Thankfully, Braze has now migrated over to Canvas Flow tool, which simplifies the entire Canvas creation process.
- Canvas flow
- Custom Attributes & Events
- Increased customer retainment by allowing to re-engage with customers at critical drop off points
Braze fit our needs completely with clean integration, simple dashboard, and step by step creation of campaigns & customer journeys.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes