Braze for an effective customer engagement strategy
April 01, 2025
Braze for an effective customer engagement strategy
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
Email and Mobile engagement
- Transactional operational comms
- Marketing engagement for lifecycle marketing and revenue optimisation, touchpoints where we lead and nudge users towards various outcomes.
- Transactional operational comms
- Marketing engagement for lifecycle marketing and revenue optimisation, touchpoints where we lead and nudge users towards various outcomes.
Pros
- Journey orchestration for multi variant experimentation
- Different data ingestion methods and ability to personalize templates easily using liquid syntax and combination of API parameters
- Content block concept works well to make asset management and configuration very flexible and seamless in a complex environment
- Great CSM with strong technical knowledge assigned to support the business
Cons
- Support does not always respond with the best and most useful messages. Should take more time to learn about customer usecases, common issues across clients, and ask better questions to speed up resolution time
- Reporting capabilities within UI is not as good or extensive as other competitor platforms. Requires lots of external manipulation post extraction.
- Increased revenue from running experiments that easily demonstrate business uplift
- Easy of management of complex transactional usecases that require many layers of content personalization
These are perhaps the most important areas that allow the platform to function and do what it needs to. An AI based solution needs to carefully consider what path it would likely lead the user on to, and as a result, what path it leads the user away from. Sometimes, brilliant solutioning comes out of combining different ways to do things, and hence it is important that any AI learns how to present unorthodox methods as potential solutions when all else fails.
Feels less clunky, easier to navigate, equally stacked on features that matter. May have some ways of working that are different from peer solutions, but trades speed and reliance over inefficiently designed or risky solutions.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes
Comments
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