User Friendly CRM tool
April 01, 2025

User Friendly CRM tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze to manage our CRM communications and do A/B Testing

Pros

  • Easy to create segments
  • Easy to set up customized flows
  • User Friendly

Cons

  • Ability to only move forward if previous message was received (canvas flow)
  • Better engagement reporting
  • Time saved in launching campaigns
I have used other tools before and Braze is the most user friendly. The ability to create custom attributes easily for example is a big plus. Having platform drag and drop options/templates but also having the felxibility to create them.
We dont use these features
It was more complicated on Salesforce to create personalized and customized campaigns. Braze is a platform that has it all.

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Braze is suited for CRM use cases, and it is more user friendly than other CRM tools. Easy to create complex or personalized user journeys.

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