If you can afford it - go for it
May 13, 2025

If you can afford it - go for it

Nick Rokitta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We are using Braze to automate emails and campaigns. We are using catalog to connect with our Data, we us an API within Liquid code to get data directly from our Website and we segment all our different use cases. From Newsletters, Marketing Mails to Onboarding Journey or Activity Mailings. It is a big tool that used around our entire company with more than 50 people.

Pros

  • Orchestration
  • AB Testing
  • Segmentation

Cons

  • Analytics
  • Current Streams
  • Localization Features
  • Open Rate improvement
  • Click Rate improvement
  • Less Spam/ Higher Reputation Management
  • Higher Tool costs
You can basically do everything tat you want to, as its one or even the best tool in the market. For the amount of features it includes it is indeed easy to use but of course its not for beginners. Still it's pretty intuitive and you quickly get the hang of it. There could be more support with liquid though.
Since we started using Braze last year we see big differences. Cross-channel campaigns let us talk to users in email, push, and soon in-app without heavy dev work. The live data stream plus segments update instantly, so we react fast when users drop off. Journey builder also saves time, maybe 40 % less manual sends. Overall acquisition cost down, retention and average order up around 15 %. The Analytics is quite simple, so we use it a lot. Might have more functions.
Mailchimp is fine for bulk email and some light automation, but it still centers on email; push or in-app support feels tacked on, and new segments update only after hours. Braze gives us email, push, SMS, in-app, and web all native, with data streaming in real time, so triggers fire within seconds. Canvas lets us sketch journeys instead of coding, and the platform plugs straight into our Snowflake stack. Cost per message is higher than Mailchimp, yet we save dev effort and send far better-timed campaigns, opens up 25 % and churn is down. That mix of full cross-channel reach plus real-time data made us pick Braze.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

No

Would you buy Braze again?

Yes

Braze thrives in Big companies with a CDP or Snowflake integration. It is great within the EU as Data is stored here and offers a lot to bigger companies for its extensive user rights, rich features, fast support and quick release of new features.

It's probably not recommended if you just need a plain and simple solution as it needs training due to the vast amount of features available.

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