A Mobile-First Engagement Platform That Delivers
May 14, 2025
A Mobile-First Engagement Platform That Delivers

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
We use Braze primarily to create and deliver targeted communications through content cards, enabling personalized and timely engagement with our users. Braze helps us solve the challenge of reaching the right audience with the right message at the right moment. By leveraging its segmentation and personalization capabilities, we're able to drive user engagement, increase retention, and support key business goals across lifecycle marketing. Our use case focuses on owned channels, particularly in-app messaging, to deliver contextual content that aligns with user behavior and preferences.
Pros
- Simplify the ability to segment placements
- Diversify our strategies in innovative ways
- Providing us advance targeting capabilities that help us provide more strategic opportunities for our partners
Cons
- More automation would be helpful for setting up geo-targeting
- Simplify reporting metric definitions
- Regular bugs occur delaying content set up
- Increased our pricing for in-app placements to our partners through many targeting capability options and segment sizes allowing us to increase our revenue
- Helped activate new users through reminder emails/SMS comms
Using Braze’s cross-channel functionality, we’re able to deliver coordinated messages across email, push, SMS, and in-app—guiding users from onboarding through to their first purchase and beyond. This consistent messaging has improved conversion rates and helped lower our customer acquisition costs
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
I wasn't involved with the implementation phase
Would you buy Braze again?
Yes

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