Item: Braze
Rating: 10
Author: Verified User

Overall Satisfaction with Braze

Use Cases and Deployment Scope

I use Braze primarily for engagement marketing campaigns via email, push notification, in-app message, SMS, and content card. These campaigns are meant to encourage our customers to engage more with features of our digital farming platform called "FieldView", and ultimately use it to capture planting, spray application, and harvest data.

Pros and Cons

Pros

Multi-channel campaigns
Content personalization
Customer journey

Cons

Allow users to share email campaigns via URL as MailChimp does

Return on Investment

Higher engagement with our features
Higher customers' farming data engagement
Higher awareness from above-benchmark open rates

Usability

Braze ingests our customers' data so well that it easily enables us to craft relevant, personalized, and timely campaigns across various channels. It's easier to build segments, choose between HTML and drag-and-drop templates, and navigate between workspaces, track users' engagements, etc. And whenever something is wrong in the set-up of a campaign, there is a warning sign, which is also very helpful.

Customer Impact

With Braze journey orchestration, we've been able to successfully walk our new users through their onboarding steps to ensure that they're well set up for success with our platform. Through Braze Canvas, we have the ability to get campaigns automatically triggered whenever a step is not complete by a new user, which is very helpful.

Alternatives Considered

Intuit Mailchimp

Unlike MailChimp, Braze goes beyond just email and SMS as communication channels. With communication channels like push notification, in-app message, and content card, Braze is clearly a superior platform for customer engagement. Also, Braze offers more options for dynamic contents, allowing marketers to generate well personalized and relevant campaigns for their target segments.

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Other Software Used

Canva

Likelihood to Recommend

Braze is great for scenarios like multi-step/multi-channel onboarding campaigns to ensure that your new users go through all the necessary steps. Also, with channels like content card, it's great for promoting features, discount offers, or events for a certain period (up to 30 days) directly in your platform's app.

Comments

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Advanced and user-friendly customer engagement platform