A top notch Customer Engagement Platform

I've integrated Braze as a Customer Engagement Platform several times over the last decade and with every integration, our customers receive an omni-channel experience that keeps them educated, informed, and engaged throughout their customer lifecycle from onboarding to new features and experience management. Coupled with a few other tools, Braze is easy to integrate into our backend architecture and mobile apps as well as provides us the data we need to hyper target through multiple channels. Our experience with Braze from a support perspective has been great and the value that we continue to get from leveraging the CEP platform increases over time. Braze is very willing to make introductions to their other partners, to their other customers, as well as help solve complex technical problems when necessary. Several of my experiences with Braze has been very positive, their roadmaps focus on innovation as well as things that clients are asking for and their annual events both local and at Forge are very impactful to the way we learn and do business.

Integration has been very easy to accomplish, the data we are able to get into the system for attribution as well as the data that we are getting out of the platform based on behavior, end customer activity, and customer feedback has been very powerful. The level of segmentation that we're able to reach increases the effectiveness of the messaging as well as the response from the end Customers we are trying to reach.