A powerful marketing automation tool with few trade offs.

Creating emails and editing the existing journey can be a tedious task when we want to do it on the same canvas. When emails need to be developed using emails from another canvas, it can be somewhat challenging. Other email marketing platforms offer a separate section for emails, which is particularly beneficial. Indeed, Braze offers good functionality for creating and testing mobile-friendly emails in one place. The provided segmentation options are also helpful.

The user interface is good. The new-age functionalities offered by Braze, such as intelligent timing and an AI assistant for copywriting and liquid, are a game-changer. The segmentation capabilities Braze offers, with the ability to show the estimated customer count in the particular segmentation block, help determine whether it’s working correctly or not. If there were a SQL segmentation option, then it should have helped in the case of complex segmentation. There should have been a separate section for managing the emails. Creating and managing emails in Canvas or campaigns directly can be a tedious task.