Using Braze to reach the right app users at the right times
June 13, 2025
Using Braze to reach the right app users at the right times
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
We use Braze for in app communication through dynamic and personalized in app messages, push notifications, and now content cards with feeds in multiple places. We love the dynamic timing of when to send a message and also the audience refinements. This plus the ability to A/B test messaging makes Braze our go to communication hub.
Pros
- Event based messaging
- Personalized audiences and messaging
- Workflows
- A/B testing communication
Cons
- Reporting clarity
- Refining ingested events
- Easier multi-channel communication syncing
- Consolidated Communication Platforms
- Improved lapsed user journeys
We have not used their AI features, though we have used their A/B testing to test different communication. Within there, it uses machine learning to analyze which communication is performing best and then sends more communication to that variant.
Userback does not have mobile SDKs and Instabug cannot do property level filtering for events. So both of these are limited in getting the right message to our users at the right time. In addition to this, Braze allows us to filter by audience properties, so we can reach out to just the right people.
Do you think Braze delivers good value for the price?
Not sure
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Braze go as expected?
I wasn't involved with the implementation phase
Would you buy Braze again?
Yes
Comments
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