Has potential for the right team.
August 11, 2025

Has potential for the right team.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze to send emails, push notifications, and in-app messages. These are usually our “business as usual” communications that are sent out at least 4 days each week, localized in 5 different languages and 2 genders. We have also used it as a testing ground for predictive algorithms.

Pros

  • Integrate with our website data via custom attributes.
  • Sends out messages as expected for all email providers.
  • Nest content blocks.

Cons

  • Canvases and campaigns should have the same export structure.
  • Everything could be more intuitive.
  • There could be more support for liquid personalization within the product.
  • Reduced build time due to automation possibilities.
  • Increased engagement and revenue through personalization.
  • Increased engagement since testing is easy to do in Braze.
To maximize Braze’s capabilities, it’s beneficial to understand code and be very tech-savvy. It can be difficult to thrive with Braze if you are lacking this knowledge.
We currently don’t use this very much at our company. We have numerous technical limitations at our company, which means we don’t have many data points available in Braze. This may be a downside as it means Braze cannot be maximized unless your tech team is heavily involved.
Braze definitely requires some extra knowledge about automation and data. It is less intuitive and less user-friendly than Klaviyo, but it is potentially more versatile.

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze works well if your site isn’t a Shopify store. It is highly customizable, allowing you to use drag and drop, code, or a mix of both. It works less well if you want to export reports. Canvases and campaigns don’t export in the same formats, so it is difficult to look at everything together without serious data cleaning.

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