Item: Braze
Rating: 7
Author: Verified User

Overall Satisfaction with Braze

Use Cases and Deployment Scope

We use Braze for our email and lifecycle programs. We have a detailed transactional flow/service flow and Braze allows us to integrate that flow with our marketing flows. We are in the process to expand to app and web channels leveraging Braze. Most significantly, Braze enables in platform segmentation.

Pros and Cons

Pros

Segmentation with filters vs. needing SQL
Journeys with multiple channels
Partnership integrations

Cons

Fully copying from 1 workspace to another
Adding custom business logic for attribution

Return on Investment

Efficiency to build and scale programs

Usability

Pretty solid, a marketer-friendly tool but you do need developer support to get it set up.

Customer Impact

Channel optimization through Braze has enabled both stronger acquisition conversion and repeat purchasers. Leveraging best channel and send time optimization have improved our engagement and conversion rates.

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Other Software Used

Google Analytics, Mixpanel, Figma

Likelihood to Recommend

If it fits with your tech stack, grow plans, or the channel plans - it's a great tool. If you are not going to leverage multiple capabilities, I would really ensure it's the right tool.

Comments

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