Braze is best
October 03, 2025

Braze is best

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze for SMS & Email marketing purposes. We utilize a variety of custom segments, campaigns and complex canvases to meet our different marketing needs for our clients. Most of our segments are created using CSV uploads after pulling data points from our own product reporting systems and we then further these contacts down in the segment using filter options. Our campaigns and canvases then use those segments, along with other attributes, to send either one time or multi-step SMS or email blasts

Pros

  • Braze helps us create effective targeting audiences
  • Braze helps us create unique marketing flows

Cons

  • Being able to work on in the segments tab and campaigns tab on the same screen would be great UI
  • Our more consistent user experience through our automated emails has created a more consistent brand recognition for our company
The newest update for the filter experience in the segments portion is a great example of how Braze continues to improve its user experience
We use Braze reporting tools mostly to provide our analytics to compare campaign or canvas performance metrics
Braze allows for a better ROI on emails sent and a better package of capabilities than what we were using with Mailchimp

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Braze is great for multiple different types of marketing campaigns, whether its individual or multi-step flows. Their content builder tool for emails even takes away the need to be familiar with HTML and opens it up to use of more visual based creators

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